Press Release: Echelon Donates and DOC NYC Partner To Help Victims Of Hurricane Sandy via City Harvest


Echelon Donates and DOC NYC partner to help victims of Hurricane Sandy via City Harvest

For Immediate Release
New York, NY November 4, 2012
E. Tirado

“The Lady Avengers of the Echelon! A crew of super woman fans making earth a way better place in honor of their fave pop-rock martians.” – MTV ACT

 As an immediate response to the tragedy that has struck the tri-state area ECHELON DONATES and DOC NYC New York’s Documentary Festival have teamed up to run a food drive to help those affected by Hurricane Sandy, during this year’s festival.

From Thursday, November 8 – Sunday, November 11, 2012, film-goers will be able to drop off non-perishable items, at collection boxes located in the SVA Theatre at 333 West 23rd St (between 8th & 9th Ave) during festival hours, for CITY HARVEST.

Echelon Donates is a non-profit organization founded by fans of the rock band Thirty Seconds to Mars, and with the US premiere of “Artifact” at DOC NYC – a film about the battle between Thirty Second to Mars and their label Virgin/EMI – many of the band’s fans, known as the Echelon, will be in attendance.

“With so many Echelon attending, it was only natural that we ask them and all the festival goers to stand alongside us and DOC NYC to help out during the harsh circumstances that have affected so many,” stated Alicia Zen,Co-founder Echelon Donates. “It’s what’s needed and we can’t sit aside and do nothing.”

City Harvest is working to help meet the increased demand for food across the five boroughs, while it continues to support its network of soup kitchens and food pantries.

The most needed foods are:

  • Canned fruit
  • Canned vegetables
  • Peanut butter (plastic jars)
  • Mac and cheese (packaged)
  • Hot and cold cereal (packaged, family-sized)
  • Baby Formula
  • No glass, please, with the exception of baby food
  • Powdered milk

*Note: City Harvest cannot accept: unlabeled or dented cans, any open packaging, products that need to  be refrigerated, homemade foods, or expired products.

About Echelon Donates:

Echelon Donates is a non-profit charitable organization founded by fans – Alicia Zen (US) and Sophie Kat (Greece) – of the rock band Thirty Seconds to Mars.  Inspired by the bands message to live your dreams, never give up, respect the environment, your fellow human beings and leave your mark around the world.  Last year, when Echelon Donates partnered with Timberland’s Yele Vert Project and Trees for the Future, 71,000 trees were planted in Haiti as a birthday gift to Jared Leto. 100% of the profits/monies raised by items sold, raffled and or auctioned on their perspective pages will be donated to charity.

Twitter: @EchelonDonates


About DOC NYC:

Produced by the IFC Center, DOC NYC, New York’s Documentary Festival, has in just three years become “one of the city’s grandest events” (Wall Street Journal) and “shot to the top tier of our most essential festivals list” (New York magazine). Under the leadership of executive director Raphaela Neihausen and artistic director Thom Powers (the team behind the “Stranger Than Fiction” screening series), DOC NYC will showcase over 100 films and events from Nov 8-15, 2012 taking place at IFC Center and SVA Theatre.

Twitter: @DOCNYCfest


About City Harvest:

Now serving New York City for 30 years, City Harvest is the world’s first food rescue organization, dedicated to feeding the city’s hungry men, women, and children. This year, City Harvest will collect more than 42 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to some 600 community food programs throughout New York City by a fleet of trucks and bikes. City Harvest helps feed the more than one million New Yorkers that face hunger each year.

Twitter: @CityHarvest